Kungumam (Kumkum) is a sacred red powder, traditionally made from turmeric and slaked lime, used by Hindus for religious rituals and as a forehead mark (Bindi). It represents divinity, auspiciousness, and spiritual energy, commonly applied to the third eye chakra for focus and devotion. Natural, non-scented versions are considered high quality.

• Spiritual: Applied between the eyebrows to increase focus, activate the "third eye" chakra, and improve spiritual receptivity.
• Medicinal: It is believed to have medicinal properties that can help alleviate headaches.
• Purity: Natural herbal kumkum is considered skin-friendly, avoiding the allergies associated with chemical dyes.